MOVEMBER: Prostate Cancer Screening. A Hard Sell
The Movember campaign combined the words “mustache” and “November” and used the Theory of Cognitive Appraisals to illustrate what prevents men from accessing healthcare.
The Movember campaign combined the words “mustache” and “November” and used the Theory of Cognitive Appraisals to illustrate what prevents men from accessing healthcare.
Overview As we take a step back and understand what goes into